History

JAH YOUTH ROOTS AMBASSADOR

the Uplifting Sound of Sounds has been playing roots reggae music since 1975. 

The Roots Ambassador family includes singers and DJs such as: Uwimana, Prince Livijah, Ras Sherby and G Vibes alongside crew members Natty Alex, Brian de lion and Rim Bim. 

The Sound started out playing across East London - and soon all over the UK, Europe and Africa. 

In 1989 the Sound embarked on its first trod to Africa – playing in Nairobi, Kenya with full crew in attendance. It was here that the Sound first became known as the Roots Ambassadors, a name that has stuck ever since. Upon leaving the now Roots Ambassadors gifted the sound to a group of Kenyan Youths known as the Jah Youth Kruh (Swahili word for crew), who have operated it ever since

In 1990 Jah Youth Roots Ambassadors toured Zimbabwe with the renowned reggae band Misty-in-Roots, before entering Sierra Leone in 1991 and Ghana in 1994. Then, in 2000 they revisited the continent touring the Gambia with full sound and crew 

These works enabled Jah Youth to spread the message of roots reggae music and Rastafari livity throughout Africa. 

Over the years, Jah Youth Roots Ambassadors have toured constantly and extensively throughout Europe and the UK, with artists such as Dr. Alimantado, Burning Spear, Augustus Pablo, Third World, Gregory Isaacs and the Congos. 

Many sounds have become commercial or changed but Jah Youth Sound has stayed true to the real roots of Rastafari and maintained the authentic vibes. 

The Roots Ambassadors have been producing roots rock reggae since the mid 1990s, with artists such as the Mighty Diamonds, Prince Alla, the Congos, Earl Sixteen, Uwimana, Daweh Congo, Prince Livijah, Ras Sherby, Willi Williams, Addis Pablo, Jerry Lionz & Suns of Dub. 

Many more productions to come! 

Jah Youth Roots Ambassador now continues to promote Rastafari music and culture across the world. Listening to Jah Youth Sound and music is a life enriching experience. Come and be uplifted!